The Agenda For You
The following courses, discussions, and workshops on the agenda are adapted from the proven principles and methodologies covered in the best-selling book Nuclear Verdicts®: Defending Justice for All.
Thursday
July 18, 2024
Let’s Get Angry!
What is it like to be angry in a courtroom? How do you defuse that anger? Experience being a victim of the Reptile Theory, and learn the strategies to Slay the Reptile, as discussed in Nuclear Verdicts®: Defending Justice for All.
| 3:00pm – 4:00pm | Registration |
| 4:00pm – 6:15pm | Let's Get Angry!: The Psychology of Anger Jennifer Staples, Ph.D. Licensed Clinical Psychologist |
| 6:15pm – 8:30pm | Cocktail Reception on the Beach |
Friday
July 19, 2024
Is It All My Fault?
Accepting responsibility is a vital step in defusing juror anger. You will learn how to be the most reasonable person in the room, discuss specific plaintiff strategies and themes, and achieve justice for all.
| 8:00am – 9:00am | Breakfast |
| 9:00am – 10:30am | Trial Skills Session 1: Is It All My Fault? |
| 10:30am – 12:30pm | Breakout Sessions and Group Presentations |
| 12:30pm – 1:30pm | Lunch |
Behind Every Corporation is Just Another Person
The defense must address the importance of humanizing the corporate defendant. Learn to put a face on each corporate client to defuse juror anger and minimize the likelihood of a runaway jury verdict.
| 1:30pm – 3:00pm | Trial Skills Session 2: Behind Every Corporation is Just Another Person |
| 3:00pm – 5:00pm | Breakout Sessions and Group Presentations |
The Institute Sets Sail!
Attendees set sail aboard a luxury catamaran for a sunset cruise on San Diego Bay. Enjoy food and drinks, and with any luck, we’ll have the chance to see some sea life! Dress warmly and comfortably!
| 5:30pm – 6:00pm | Motor Coach Pick up from La Jolla Beach and Tennis Club to marina |
Saturday
July 20, 2024
Give the Jury a Number and You Want HOW Much?
Contrary to popular belief, juries actually appreciate a defense number! Learn why, and through practical application and examination learn how to determine, introduce, and reinforce this number throughout trial. Arguing pain and suffering effectively is also critical for defending against Nuclear Verdicts®. During this session, you will discuss how most defense attorneys typically argue pain and suffering (spoiler alert: they don’t!).
| 8:00am – 9:00am | Breakfast |
| 9:00am – 11:45am | Trial Skills Session 3: Give the Jury a Number and You want HOW Much? |
| 11:45am – 12:30pm | Lunch |
| 12:30pm – 2:15pm | Breakout Sessions and Group Presentations |
Keynote: Fountain Pen, Glitter Pen, or Quill: Lessons from Taylor Swift on Storytelling
Storytelling is not just the hallmark of Taylor Swift’s award-winning writing style – it is also how trials are won! In this session, attendees will learn how to tell “The Story of Us” to combat plaintiff’s narrative, build connection, defuse anger, and win!
| 2:30pm – 3:30pm | Keynote Presentation |
Hosted Dinner
| 5:00pm – 7:00pm | La Jolla Country Club |
Sunday
July 21, 2024
Keynote: Plaintiff’s Psychological Warfare
Plaintiff' attorneys are consistently strategizing ways to manipulate the jury and achieve a Nuclear Verdict®. Learn the evolving tactics of a plaintiff's attorney and discuss the proven strategies to overcome them.
| 8:00am – 9:00am | Breakfast |
| 9:00am – 10:00am | Keynote Presentation |
Group Presentations
| 10:00am – 12:00pm | Group Presentations |
| 12:00pm – 12:30pm | Closing Remarks |
| 12:30pm – 1:00pm | Lunch |